Saturday, July 25, 2009

Catherine H: Neologisms 21-24

Source: New Oxford Dictionary

:a short message sent via the Twitter service, using a cell phone or other device.

:the transformation of waste materials into something more useful or valuable.

The following two examples have to do with knowing your audience.
Source: Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs
Craig Stull, Phil Meyers, and David Meerman Scott. 2008: John Wiley and Sons

Buyer Persona
pg.45 "A buyer persona represents a definable group of people who share one or more problems.

pg. vii
  • the perfect solution to a specific problem
  • a product or service so powerful it sells itself
  • an offering that connects to what your market values most
  • an idea that people immediately understand has value to them.

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