:a short message sent via the Twitter service, using a cell phone or other device.
:the transformation of waste materials into something more useful or valuable.
The following two examples have to do with knowing your audience.
Source: Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs
Craig Stull, Phil Meyers, and David Meerman Scott. 2008: John Wiley and Sons
pg.45 "A buyer persona represents a definable group of people who share one or more problems.
- the perfect solution to a specific problem
- a product or service so powerful it sells itself
- an offering that connects to what your market values most
- an idea that people immediately understand has value to them.